I just attended a workshop on blogging with a group of local business women in my area. The speaker, Judith Cassis, an avid blogger and coach, asked the women:
If you could write about anything you wanted to, what would you write about?
Each woman provided excellent answers. Interests included crocheting, massage, taking care of cats, improving image with clothing, business assistance, how to love your car, etc. It was a collection of diverse topics readers out there are searching for.
The problem; The thought of blogging on a regular basis scared some of them to death. You could see it in their eyes. They were wide eyed with terror.
Another valid point Judith brought up was that many people start a business, either at home or in a storefront, but do not make efforts to market it effectively. Then they wonder why they aren’t getting any business.
Blogging is an inexpensive marketing tool that allows people to find you in search engines via keywords inserted into the content you write. There are very little advertising costs involved, aside from a yearly hosting fee of about $80 if you install the blog yourself. Google is still very much involved with content as far as search engine rankings despite the move toward social interaction. It can only find you when it picks out words in the content you write whether that is on your blog, Google Plus, Twitter, and in some instances Facebook. Despite the fact that more people use Facebook than any other method of social media interaction, it is not the most powerful as far as getting search engine traffic to your website. (read about SEO in Copyblogger)
To rank high in searches for your keywords, you want to use strategic tactics that will send traffic to your website and/or blog.
To ignore those tactics means you are missing out on powerful marketing opportunities.
So what about the fear of writing content?
- In order for any self started business to succeed, a business owner has to market in some way. If you get fearful at the thought of self promotion, you may be better off sitting in a cubicle having someone else tell you what to do, and receive a regular paycheck. This is not meant to be mean. It is simply a reality.
- When you write about topics that people are interested in, they will respond and seek you out. Chances are, you are more afraid of cold calling than you are of writing. Am I right?
- The regularity and amount of content you write depends on your specific audience. It’s up to you to research and determine what your target audience prefers. Check out other blogs and articles in your niche. Does your audience respond to short blog posts or do they want meat with their potatoes? The fact is, the more frequently you write, the more traffic you will get. It’s up to you on how much you are willing to put out and receive.
- Blog posts do not have to consist of text only. Mix it up with videos, audios, graphics, etc. Again, research what you audience prefers and align it with your unique personality. Note: If you use media, remember to write a brief description so that it will be picked up on search engines. You can Google how to do this.
- The best blog posts are written authentically, in the author’s true voice. Although you gain great credibility when you write in perfect English, it is your personality that needs to ultimately shine through. When readers relate to you, they will forgive minor typos and mistakes. Be you!
Do you want to find out if blogging is truly for you and your business?
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