One of the great things about working with WordPress clients is I often get the opportunity to learn other skills from remarkable people. The other day I was on a conference call with a client and received some incredible training from a very sharp cookie named Fiona Childs who has a Facebook page called Positivity Toolbox with over 75,000 likes! That’s VERY impressive! She gave us some amazing tips on how to optimize our Facebook pages. I would highly suggest that if you need help with Facebook, to contact her.
What I learned; is that it’s all about posting remarkable images that catch the attention of potential followers. I used to just send my blog posts to my Facebook page using an RSS feed app to my Facebook page automatically. The problem with that is you get a small thumbnail image of the image you have in your post along with a snippet of content. With the Timeline, Facebook gives you plenty of space to post a picture. You can use an image that is 600 pixels across and it will show up in a very large square on your Facebook page.
If you haven’t taken advantage of the TIMELINE, you are missing out big time.
You can also post a large rectangle that will show up completely across the page, sort of like your timeline cover. That would be 851 pixels.
Note: When posting a large rectangle, make sure to go into the image file, once it’s uploaded on Facebook and reposition it if necessary.
Posting large images is very dynamic and will attract a massive amount of followers if your images are compelling enough. Instead of posting a link to an article or blog post, and having Facebook bring up the post with thumbnail image, what you can do is create albums with unique names and post small clusters of images (3-4) that are full sized. Then, in the description, leave the link to the blog post or website page.
Don’t post from your Facebook page homepage status update.
- Upload the image by clicking on Photos (there is a box called Photos under directly under your cover image on your timeline)
- Create the album. Note: Don’t write in the Album description . (it will make your post look messy)
- Tag your page by writing @yourpagename in the image description. (your page should come up in a drop down menu and then you can choose it) This is different from the album description.
- You can leave a link to your post or article in the description. (Leave the full link rather than using a link shortener (like Bit.ly) so people can see what they are clicking on)
- Then post the image.
Voila! You will have a full size image showing up in your page.
You can then share the post to your personal Timeline if you want. (This will help you get more friends)
Images get the highest Edge Rank. This is a Facebook term for what gets seen the most in a news feed.
Videos are second.
NEVER post to your page or even your personal profile without an image or video.
You can create your own unique images easily by downloading a background image you like. Try a free site like Pixabay.com. Then upload the image into a free editing site called Picmonkey.com (unless, of course, you have and know how to use Photoshop). In PicMonkey, you can add text, frames, special effects, borders and more. Pic Monkey is extremely easy to use. You can resize the picture to 600 pixels or whatever you want.
If you have created an original image, a good idea is to leave a small watermark or create a text box with your website address on it so others will know where it came from. This is especially important if you stress out that people will steal your work.
As I said before, if you need help with Facebook, be sure to get in touch with Fiona. She REALLY knows what she’s talking about.
Facebook and Twitter are essential if you want to drive traffic to your website or blog. Don’t discount them. This is particularly true with Facebook because everyone and their grandmother is on it.
Of course, it’s not just how you post, but what you post and when. You have to have a strategy and the key is to be as creative as possible.
I know I will be re-thinking my Facebook page posting strategy and I urge YOU to do the same. If you only have under 100 LIKES on your page, you are probably wondering why you have a page at all, but imagine what will happen if you have 75,000. It’s worth trying out, don’t you think?