I was recently discussing blogging with a small business owner who proclaimed:
I could never keep up with a blog. I never even check my Facebook status. Why should I have one?
That’s understandable. Not everyone enjoys writing or is capable of doing it very well. However, the reason this business owner was thinking about having a blog in the first place was to increase her client base. She works in the wellness field. A blog is not a guarantee that clients will swarm into her door, but if she distinguishes herself from others in her field, people resonate with her, and she is able to solve their problems, she will probably pick up more clients than she has right now. For the cost of having a blog, which is nearly nothing, getting more clients is certainly worth it.
Blogs are all about offering valuable information that will address issues others are searching for. You do not want to slap in content simply for the sake of filling up space in your blog, especially if the content is meaningless or not interesting to your readers. Instead, determine your target market.
Your target market is who will pay you the most money in the least amount of time and effort.
Once you know who your target market it, find out what problems and solutions they are looking for and write about it. Word Press blogs have a poll plug-in that can be inserted into your blog to survey potential customers.
If writing to you is about as fun as sitting at the DMV, there are other ways to add content to your blog. Hire a ghostwriter. There are plenty of college students who are web savvy, who wouldn’t mind making a few extra bucks. You may be able to hire them for as little as $10 per blog post. All you need to do is organize your categories and what topics you want to address. Your main work will be on the front end planning your strategy.
Videos and audio files can be easily embedded into your blog if you are good at demonstrating or talking about what you do. It may be worth it to have someone come to your establishment and video you in action. If speaking is more your forte, do a Blog Talk Radio show (free) or Cinch Cast. Direct people to your blog and add a link or players that will automatically play your audio and video files.
Google articles written on your topic and re-write those ideas into your own words. Blog posts are typically short. (300-600 words) Check out Ezine Articles. It is a free site, in which you can find information on practically every subject imaginable. Blog posts do not have to be grammatically perfect. They are not essays. Write with your own personality and use spell check. There are also private label sites in which you can purchase content to re-purpose for yourself.
Use a recorder. Whenever you have a thought that would be valuable for your blog, turn on your recorder. Have someone transpose your recording into a blog post. Check with Elance for freelancers who offer this service or do it yourself.
Sure, you can dismiss the idea of having a blog and keep hoping people will come to your static website making your phone ring off the hook. Unless you have spent money on Google Ad words, that probably won’t happen. You would be just another person in the same field who does not stand out from your competition. Your ability to make passive income would be limited as well. (Affiliate income, books, complimentary products, webinars, ecourses, etc.)
If you aren’t out in the field actively networking at Chamber of Commerce or other networking events, you may find yourself spending a lot of down time waiting for the phone to ring, unless your customers are giving you tons of referrals. So why not bite the bullet and give blogging a try?
We are here to help get you past the technical mumbo jumbo and on the path to increasing your income. Give us a call at 818-515-7880 and we will set you up with a sharp looking and very affordable blog in hours.