With all the noise out there on the Internet; Facebook, Twitter, Linked In, Google +, and zillions of other social networking sites; your message is sure to get lost in the so called conversation. Social Media sites are fabulous for syndicating what you have to say, but it’s important to have a dynamic place for people to land, that is quiet and does not provide distractions, so that your message will truly sink in.
That place is your personal online real estate; preferably a WordPress website. Whether you intend to blog and provide people with valuable information to solve important problems, or you simply want them to land and take an action step, WordPress is the platform, in my opinion, that you must own. It’s simple to operate, has incredible plugins that will do just about anything, and it’s versatile.
WordPress is easily integrated with landing pages, shopping carts, multimedia, membership sites, and just about every widget imaginable. It’s SEO Optimized and powerful. The advertising costs it saves you, make up for the price to operate it, which is practically free.
So, why are you not using it or getting results?
You are afraid of it
The technology scares you. For some people it’s hard enough to create a Facebook profile. That’s a reasonable excuse. As a baby boomer, who was not born with an IPAD in my hand, I can relate to that. Learning to blog certainly wasn’t second nature. However, I have had a lifetime of experiences that translate into ways to help others solve their most immediate problems. Age should not be a factor at all. If technology scares you, hire someone to get the bones setup online. It doesn’t have to cost a mint and shouldn’t. Have a person with technical expertise help you get the systems in place and then let your experience, creativity and knowledge shine through to profitability.
You’ve hidden your blog where no one can find it.
Have you setup your blog to run separately from your static site, in an obscure location with a link from your main website? If so, the chance of readers clicking on it is rare. Not only does a reader have to squint on the site to find the blog link, but the blog itself will only bring traffic to it’s own location and not the main website. Many people are replacing their static sites with WordPress because blogs get more traffic. There are multiple ways for clients to connect and interact. To edit, all you have to do is log in. What many business owners do not realize is that WordPress does not have to look like a blog. It can easily be designed to replicate a professional static website with a landing page at a fraction of the cost. Load your WordPress website on the root of your domain and create a blog link on the same site if you do not want your blog to appear on the home page. That way the entire site will get traffic generated from the blog.
You don’t think you need a website
Unless you have been living in a cave, most of us know the phone book is barely used except as a door stop. Print advertising is expensive and not very effective for most small business owners. If you have even the smallest business, you must have an online presence. People get the majority of their information from Google. If they cannot find your location and information about your business online, they will click on a competitor’s site. Yesterday, I was looking for the location of a store that sold comfort shoes for my elderly mother. Did I look in the phone book? No way! I looked online. Besides, at the rate businesses are closing these days, many listings in the phone book are dead ends. WordPress has plugins for Google Maps, RSVP forms, surveys, and a plethora of other goodies that brick and mortar businesses can use.
Your website designer talked you into using flash for your homepage
Web designers love using flash because it shows how creative and inventive they can be. Unfortunately Google does not read flash and not everyone is up to speed with their browser to view it. I personally get annoyed with websites that start with a flash presentation that reads Skip the Intro. It always takes a couple tries to get rid of it. Lose your flash homepage. You can insert a flash video on a WordPress site if you want something spiffy, but don’t allow a flash intro to hold up your entire site.
You Aren’t Adding New Content
Adding content using WordPress will move your site up to the first page of Google without spending a dime if you are consistent. Real estate agents with a blog, for example, can easily bump off old domain sites (those that have been sitting there for years, and are only on the first page of Google because of longevity) simply by posting regularly in their WordPress blog.
Actors, and other celebrity types are being cast based on their social media visibility. Those who have the ability to create their own buzz are preferable over those who are not. Soon, talent agents will be a thing of the past. Instead of waiting for the phone to ring with your big break, create your own celebrity on a blog using videos and audios. If you have a fan base, like I do as a voice actor, even better. Sell autographs, posters, videos, etc.
You haven’t connected your social profiles with your blog
This is where all your social media play comes in. It isn’t enough to frolic on Facebook or Twitter. Integrate your website (your personal online real estate) with a no-brainer way for people to share and tweet your posts, join your Facebook page or Google + Circles, and above all, sign up for your mailing list. All this is accomplished by using share buttons (via WordPress plugins) and sidebar widgets. Strategically place a call to action at the end of your posts and pages. WordPress and plugins give you loads of options. Plan out your strategy first but prepare to be flexible. It normally takes a degree of testing with your unique audience to see what works best for you and your business.
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