In the last couple weeks, I’ve guest posted on outside blog sites. I have to admit I hadn’t done it before and definitely hadn’t been out there trying to procure guest posts. I’ve been keeping very busy and to be honest, I’m a little shy. (being an actress for over 30 years did not automatically make me fearless)
I was happily amazed when a fellow contacted me and asked to guest post on my blog. He was very professional, so I accepted. I’m glad I did because his post was excellent. Check out Craig James’ article, “Learn the True Value of Email Marketing . . . and How to do it the Right Way.”
As a guest poster, I wrote about the Benefits of Blogging for An Empowered Woman. I’m a member of this fabulous networking group and they know me fairly well. I’ve been asked to write a series of articles for their website.
I also guest posted for a company that approached me because they liked my writing style. I’d never connected with them before. They found me on the Internet. Of course, I was very flattered. They have a very impressive site called Benchmark Email. My post for them was called 5 Facts Business Owners Need to Know about Marketing with WordPress. I highly recommend you check out their site, as they have many informative articles as well as a cool email marketing system.
So, I guess you could say I’ve been officially initiated into guest posting.
Obviously, there are positive advantages to guest posting and writing articles. It’s a perfect way to become known and form relationships with other website owners. In addition, it gives you the opportunity to put yourself in front of more potential customers, especially if the website you guest post on has a responsive audience. The advantage of writing a post or article, as opposed to simply updating your Facebook or Twitter status, is that your post remains online forever, or at least until the site is shut down. Linking to your website, from outside sites, brings you more traffic and link juice. If the circumstances are right, it’s a win-win situation.
As Mari Smith, social networking guru has said over and over, “The Internet is in ink and not pencil.” Once you post, your content is out there indefinitely. That’s why it’s especially important to be mindful, at all times, of your online reputation. Guest posting is a great way to improve your reputation if you’re either unknown or would like to change your audience’s perception of who you are and what you’re about.
Take, for example, a business owner who has changed career paths more than a few times. That would be ME! It’s funny because the local people I know, don’t hire me as often as those I hook up with through referrals or who have read my posts. My local friends have seen me through various career incarnations. They may not believe that someone who sold lipstick in the past is now setting up websites. Those who have not met me yet, judge me by my content, my work, and referrals from happy customers. I was able to create a reputation for myself online. The cool thing is: I can still have multiple incarnations in other niches and influence a variety of audiences.
If you would like to look into guest posting or attracting guest posters consider the following:
- Don’t guest post simply to build links. Often guest bloggers write mediocre content with the purpose of linking to an authority blog. Make sure your posts are high in value and infused with your unique personality.
- If you are accepting articles and content for your site from guest posters, be careful to choose content that’s in sync with your company’s mission and not just for the sake of adding a page to your site. I’ve sometimes stopped reading influential sites because the content that first attracted me had been replaced by guest posters whose writing was mediocre and not as interesting as that of the original blogger. There’s a delicate balance. It’s important in many instances that your site maintains your authentic unique voice. Be careful not to let your content be diluted by either guest posters or out-sourced help you hire to write for you.
If you are a business owner or entrepreneur, consider seeking guest posting opportunities, invite or accept guests to post on your website, (if they are a good fit), and most importantly make a point to regularly write blog posts and articles on your own site. If the content is outstanding, (whether it’s yours or someone else’s) it will eventually pay off.