I firmly believe that if you are in business today, you should have a blog as opposed to a static website. I have seen people spend thousands of dollars on sites that do virtually nothing but sit there. They may look pretty, but pretty doesn’t get you customers. (unless you pay through the nose for adwords)
Blogs are interactive, and they allow your customers to get to know you on a deeper level, creating strong relationships that lead to business. This is an important part of branding yourself. But. . . what happens if you don’t have the time or the interest to learn to install and maintain a blog? The blog never goes up and you are missing out on an important and vital marketing tool.
Many times, people with static sites get stuck if they want to make changes to their website. They have to wait at the beck and call of their webmaster. Once a blog is installed, it is simple to add posts, do edits, and add other bells and whistles. Blogs are constructed to be user friendly. Instead of spending tons of money on a site you have no control over, it is wise to spend a little bit up front to get yourself online and start attracting new clients.
There are free blogging platforms you can install in a matter of seconds, but the problem is, you don’t own the site and there are often restrictions on what you are able to write about or advertise. That may be okay for a beginner blog. I started with blogger.com, which is a Google product. It’s okay, but the templates are limited and not particularly attractive. If you are blogging about your vacation, or aren’t really sure what you are interested in writing about, Blogger is definitely an option. If you get bored and want to remove your blog, all you have to do is delete it. Unfortunately, Google can also decide to delete your blog at any time, for no particular reason. If you have spent hours crafting posts, that would be a catastrophe.
The standard for most serious business owners and marketers is Word Press. Even online newspapers like the Huffington Post use a premium version of Word Press. It is versatile and SEO optimized. Word Press blogs look like websites that cost thousands of dollars but, in reality cost no more than a nice night on the town. It can be monetized to pay for itself within weeks.
If the technical aspects scare you, my advice is to hire someone who can get your blog online and configured in a as short a time as possible. That could be in a few hours or a couple of days, depending on your needs. Check to see what services Sharp Biz Image offers by clicking HERE. We will work with you to strategize your marketing plan and get all the techno stuff out of the way so that you will be on your way attracting new clients. It will be worth it.
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