Many entrepreneurs these days have found themselves hanging by a thread financially. Unless you have a big stash of money from a 401K or pension, a severance package from getting laid off, or you won the lottery, you may be struggling a tad to live the life of your dreams. Should that stop you from doing something that you love? Heck no!
It’s hard to listen to people whine and complain that they don’t have work, or are bleeding the government out of every type of assistance imaginable. Some complain that the rich are evil and are making it impossible for the other 99% to succeed. I’m sorry, but what’s so horrible about being rich? There are many generous people of means who have integrity and compassion. Not all of them are Berny Madoff.
The fact is: You can do what you love right now, without having to spend a lot of dough. All it takes is a good idea and the willingness to follow through on it. The problem with people who whine and complain, is that they are too busy being victims to focus on what it takes to change the outcome of their lives.
1. Decide what your ideal lifestyle would be
Happiness for you or me may not be a 20,000 square foot mansion. It may not be $1500 shoes or a Ferrari. It may be simply living a stress free and purposeful life. Think about what would truly make you happy and fulfilled. What turns you on and gets you excited?
I started blogging several years ago. I admit ithas taken me a while to figure out what direction I wanted to go, but after making a few mistakes here and there, I am now doing something that I truly enjoy and that gives me a sense of freedom. The best part is that instead of having to call people who weren’t necessarily interested in what I had to offer, like I did in a previous position, I now have people calling me instead. I work online and started my websites for literally pennies. It has paid off and is growing every day. Not only that, but with each client, I am always learning and expanding my expertise. Learning is what keeps us alive after all. If you become stagnant and unmotivated you slowly begin to die.
I’ve been often told,
“Why don’t you get a real job with benefits?”
You mean like work for X amount of hours each day at someone else’s beck and call? Would they decide when I was allowed to travel or sleep in? Nah! I don’t think so. I’m too much of a free spirit. I’d rather work on staying healthy so I won’t get sick and need any benefits, thank you. The truth is, benefits are paid for . . . by you, anyway. They are not actually free. I would rather stay in control of my benefits.
It definitely takes guts to be an entrepreneur and is not for the feint of heart. But, if you feel you have what it takes, and you are not a quitter, here’s what you ought to do:
2. Figure out what activity or skill you are very good at, or you have a great passion for.
How do you see that fitting into your ideal lifestyle? (Do not mistake this for someone else’s version of what your lifestyle should be)
- Will this activity give you stress or frustration? If so, re-think it.
- Will you have control over your hours and pay?
- Will you experience pressure to do things you don’t have a desire to do simply to meet the goals of others?
- Will people be interested in what you have to offer? Research on the Internet and find out what type of market there is for your product or service.
- Will this activity require that you spend more money than you have right now? You can always start small and grow as you find your way.
- Do you have a network of friends who will support you?
- Do you have the discipline and the patience to overcome obstacles that may come your way?
- Can you let go of other distractions so that you can focus on being successful. Sometimes this means dropping other activities that are either not paying off or you are not as passionate about.
How can you get started marketing online without an output of capital?
Start a website/blog. It costs almost nothing. You can either set it up yourself, or have it done for you. Sell products, services or promote the products of others. With great theme designs for WordPress available for free or for a small fee, it is really not necessary to hire a web designer, especially if you don’t have the cash to invest on site design. If you do not wish to deal with the technicalities of setting it up and organizing it, hire a blog consultant, for a fraction of the cost of a designer. They can take care of the time consuming work so you can focus on your marketing strategy and content. Most social media tools are available for free and you can use them to send people to your site. As you grow your business, you may find that you want to add more bells and whistles, and upgrade your website design if necessary.
For help setting up a blog for your business venture, please contact us HERE. We will give you a professional look for a reasonable price and get you started achieving your dreams.