With unemployment rampant, or the possibility of being laid off, it is more important than ever to create a brand for yourself, no matter if you are looking for a job or if you want to start your own business. 50% of all companies use social media to recruit new employees. Young people naturally use online sources to seek work. Those over 50, who have lost a job, and are looking to reinvent themselves, are finding that they need to learn to use the Internet to develop their web presence. For both groups it is essential to be perceived on the web in a positive and compelling way. College kids posting toga parties on a regular basis will find that prospective employers have landed on their Facebook page. Boomers often start online profiles but are clueless on what to do with them.
To find out how your presence rates on the Internet, go to www.onlineidcalculator.com. Take a fun free survey of yourself and see how you do.
I came out to be digitally distinct. Pheww! That’s always good to know.
If you test out to be digitally disastrous, you know you have a lot of work to do.
What exactly is a USP – Unique Selling Proposition?
Your USP is what distinctly sets you apart from others in your field that will cause them to choose you over anyone else.
Think of yourself as YOU.Inc.
Although you may already be associated with a job or a particular business, (or multiple identities) YOU.Inc is your overall branding that tells others who you are, apart from any company or business. What would happen if the company you are part of suddenly disappeared?
Below are ways to brand YOU online.
- Create a hub on the Internet by setting up a self-hosted blog. It is not enough to simply be on Facebook and Twitter. Your message gets mixed in with the rest of the crowd. You must have real estate on the Internet that is solely yours. Self-hosted blogs let people know who and what you are about without the danger of having your website removed because someone else disagrees with what you have to say. Most professionals use WordPress.org as their blogging platform.
- All of your social media interactions should link to your self-hosted blog.
- It is up to you to decide what social media sites will benefit you and are relevant to your branding.
- Do not just set up social media profiles and then desert them. An inactive profile can lead to negative feedback. Once you figure out what sites are best for you, focus on 2 or 3. If you have too many sites going you will become overwhelmed.
- Stay focused on the goals you wish to achieve. If you wear too many hats, no one will know what it is that you do. When you create your Internet hub, you can combine various streams of income as long as they gel with each other.
- Set up a Google profile to link out to your blog and all of your social media profiles. http://www.google.com/profiles
- It is a good idea to stick to your real name rather than your business identity. That way all roads lead to you.
- Think of your online image as being just as important as your offline image. If you use bad language, are combative, or depressing, it will reflect on your overall image. Remember, people who are interested in hiring or doing business with you will search you out. Don’t let others see you dropping your toga if that isn’t the impression you want to have out in cyberspace.
What other methods do you use to promote YOU Inc. online? Please leave a comment and tweet and share this post.
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