Delegating blogging tasks that do not directly produce income is often difficult for many entrepreneurs. However, it has been proven over and over again that once you are able to release the urge to micro-manage, you become more successful. When it comes to blogging, there are certain tasks that will pay off if done by someone else. Unless a person is a techno-junkie, and fascinated with learning about how to set up and configure a blog, the process may become confusing, causing the blogger to abandon his or her efforts.
On the other hand, having a marketing tool that is almost free, as compared to old school paid advertising, will pay off handsomely if it is set up correctly. In today’s economy it is a smart move to reduce your business overhead any way you can, as long as it pays off.
I don’t know how many times I was talked into doing a paid ad for a newspaper, flyer, or promotion that cost plenty and never generated qualified leads. The thought of those mistakes makes me cringe, even now. The online world offers so much more in terms of opportunities to meet people you would never hook up with in a local setting. Even more importantly it gives you the ability to get your word out more clearly and long lasting than a 30 second elevator speech.
Below are some tips for delegating work for your blog:
Tasks to Delegate
- Installation of your WordPress Blog
- Theme Configuration
- Upgrades of WordPress and Plugins
- Social Media Integration
Note: A WordPress Installation is not particularly difficult. Paying a Webmaster an inflated fee for this task is unnecessary. The actual installation takes only minutes. Configuration of the theme will take several hours, but is pretty basic if no coding is required. (Changing colors, fonts, adding plugins, widgets, headers, does not require writing code, however knowledge is needed in replacing CSS and using an FTP program. – This may sound like Greek to some, but it is not rocket science.)
Costs will accumulate if content is not forthcoming in a reasonable amount of time. Make sure to have a contract that outlines how much time you are paying for, when items must be delivered to your outsourcer, and what will be paid if additional tasks are added. As a rule of thumb, if you contract to have your blog installed, a time limit must be set on both sides for completion.
For a unique WordPress website, that requires coding, especially for a company with a larger budget, a webmaster or graphic designer may be needed. It is very important that the customization is able to be easily upgraded with subsequent versions of WordPress. Most premium themes can be customized to look very sharp without the use of coding and are frequently updated.
Tasks You Should Have Control Over
Your Business Strategy – A blog with a marketing plan will see success much faster than a blog that is simply testing as it goes.
Your Content – Even if you do not actually write your own blog posts, and outsource, you should not only plan your content delivery, but check to make sure there are no mistakes or typos. This is especially true if your outsourcer comes from a foreign country.
Own and Control Your Hosting Plan and Domain Registration – If you decide that you are unhappy with your webmaster, it’s a major pain if you have to search for passwords or other account information. Personally I believe it is better to use a well known hosting company rather than an obscure one that is associated with a web design firm. We recommend Blue Host or Host Gator because they are known for excellent service.
If you have a static website, you may want to consider having a separate domain name for your blog rather than attaching a www.yourdomain.com/blog. Unless blog posts are featured on your website, I don’t believe that people click on the blog tab as often as they would if they went directly to the blog itself. That is just my opinion.
What has your experience been with using webmasters or in delegating blogging tasks?
If you need assistance getting your blog set up quickly and affordably, contact us HERE.