As a baby boomer, it surprises people that I can actually get myself up on the Internet. Many highly creative and world wise boomers are hesitant to decipher the learning curve that is necessary to get started online. That’s a shame, because boomers have so much to offer in terms of worldly wisdom. Many are authors, speakers and experts in their field.
It’s not that it’s particularly difficult to get started as a blogger. Anyone can set up a free blogger.com blog on Google. Blogger is fine for people who want to write about their vacations, hobbies, etc., but that particular platform is limited for business. Google has rules and if you break them, you will lose your blog. Many a blogger.com blog has disappeared into cyberspace, never to be seen again. Sometimes it accidently gets deleted because all you have to do is press a button called Delete This Blog. The same goes for most free blogging platforms. Blogger is Google intuitive but fairly unattractive.
It is important for anyone who is serious about their business to own their domain and hosting, and have complete control over it. You can purchase a domain and hosting package from Blogger, but Google still controls it. Word Press is the blogging platform of choice for business owners who are serious about marketing. If you look at the websites of local Chamber of Commerce members, you will find a vast array of boring static sites. Many of these websites and businesses are owned by baby boomers. The purpose of this type of website is basically to post the phone and location of the establishment. Zzzzzzzz.
It is a fact that many local businesses are shutting down their local brick and mortar sites, and moving toward home base or the Internet. Because of this, adjustments must be made. No longer does the online phone directory strategy make sense. Instead, it is imperative to market online in an effective manner. A blog easily takes care of that. So what is the problem? Many baby boomers are paralyzed to get started or just do not have the time to learn the ins and outs of setting up a website. Oh sure, they can hire an expensive web designer, and spend a fortune to have a fabulous website, but that does not mean they are working with a marketing genius.
Unfortunately, I’ve found many web designers to be clueless when it comes to marketing. The advantage of a blog is that it does much of the marketing for you. Obviously, you want to have a strategy that is customized to fit your particular business, but the fact that a blog is interactive, can be interlinked with social media, and connects with clients or potential clients in a dynamic way, saves you time and will make you more money than a static site. A blog can be made to look just like a website so there is really no need to have both, or you can link a blog to your existing site.
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