The other day I was reading an article in AARP (I am a young sounding old fart) and came across a terrific idea. The article was about how Baby Boomers need to get tapped into social media if they want a better chance of getting a job. One idea was to create a domain using your namesake and set it up as a landing page for your online resume.
I’ve always been in a conundrum about what to do with my www.rebeccaolkowski.com site. I could have used it for my main business, but since I didn’t do just one thing, like many people do, the site was just sort of sitting there gathering dust and acting as an online directory to everywhere I was on the Internet.
Besides being a WordPress blog consultant, I’ve also had a 30 plus year career as a voiceover actor, and I’m a Baby Boomer food and longevity blogger. It’s sort of hard to combine all that on one site. I took the advice of AARP and created an all inclusive landing page for myself that features my online resume.
AARP explained that as a Baby Boomer, competing in the job market, it’s important to show that you have some sense of knowledge in the social media world. Having a personal blog or website is a vital part of that. Even though LinkedIn is an excellent venue for procuring corporate type jobs, recruiters still want to see that you can blog, tweet, Facebook and Google +. Social media marketing plays a key role in business these days and if you can’t show any evidence that you’re capable of participating in that world, the job will certainly go to someone much younger.
Baby Boomers have a plethora of knowledge, mentorship skills and expertise useful in the job world, but must be willing to learn at least a smidgen about new technology and marketing techniques. If not, you take the chance of either being put out to pasture or ending up as a greeter at Walmart.
With people living longer, and with the cost of living getting more and more expensive, retirement savings (if they even exist at all) will deplete rapidly. The suicide and depression rate for Baby Boomers is on the rise mainly because of its victims inability to continue to make a living.
The wonderful part about working online is that it doesn’t require you to waste precious time going back to school. Skills can be easily learned in the comfort of your own home, with a minimal amount of time spent, and at low cost. Instead of cursing at your mobile device or Facebook page when you get frustrated with technical issues, go to YouTube or other learning sites and up your game by viewing online tutorials.
I started my WordPress business without any type of formal education other than online courses. Mostly, I figured out how to do stuff by myself. My new skills have given me a steady form of revenue. I’d much prefer what I’m doing now to handing out hamburgers at Burger King.
You never know who will see your work online. Many Baby Boomers have been recruited into lucrative 6 figure jobs or business ventures simply by being up to date and active on social media and the online world.
Isn’t it time to take off those rose colored hippy glasses and learn a few skills?
I help entrepreneurs learn how to use WordPress. Because I’m a Baby Boomer myself, I’m able to help others my own age, who grew up with typewriters, gain a little more savvy online. If you need some help or tutoring, contact me here.
PS. I also work with people much younger than myself. They can’t tell how old I am because I still sound like I’m about 8 years old and actually think I’m kind of smart.