One thing that is imperative in business is having an effective domain name. However, I see small business owners frequently getting bad advice in that area. Below are 5 common mistakes to avoid when choosing the right domain name.
Not using .com
I believe many business owners feel that having .net, .biz, .org, or .info after their domain name is cute or prestigious. The problem is it is much harder to do a search for that type of address. On most browsers, all you have to do is click a domain and it automatically goes to .com. Godaddy has announced it wants to change common .com domain to .co. We will have to see how that plays out. For now though, I recommend sticking with a .com.
A domain name that goes on for days
Long domain names are a major pain to type in. Keep your domain name as short as possible using strategic key words. I have to admit, I’ve seen some doozies. How about www.nancyrutherfordandherdogwalkingservice.biz? Her email would be email@example.com Try fitting that on your business card!
A domain that makes no sense at all or is not relevant for your business
On my first blog I picked out what I thought was a snazzy domain name. It was called mypinkpizazz.com Cute right? However, at the time, I was writing about women in direct sales. The domain name definitely didn’t help my SEO. I had bought the domain name for a different reason and decided to use it for my blog because I had already purchased it. I was able to insert keywords into the SEO of the blog so that it came up in Google as Direct Sales Empowerment and Success. However, using keywords in the first place would have been a better choice.
If you want to establish celebrity for yourself, then use your own name. In fact, it is recommended to purchase a domain for your own name so that you own it before someone else does. You never know. You may want to use it later.
A domain name that does not match your business name
A wise choice is to purchase a domain name before you choose your business name. That way you do not have to adjust signage, brochures and business cards to match your website. If your business name has been pre-chosen before your domain, and that name is unavailable, it will cause confusion for those who are searching for it. Do your best to find something that works without adding on extra characters to the name. Shorten or abbreviate.
Not purchasing the .net, .info,.org, .biz domains that match your .com
You may never use the actual domains, but if you want to sincerely brand your business name, it is wise to own all of its extensions. Google your favorite choice to see what comes up. Often, a website is simply sitting there that has never been constructed. You may be able to negotiate with the owner so there is no brand confusion. Always check the copyright, on your favorite choices to make sure you will not be sued.
Have you ever had a domain disaster? Feel free to comment! Please share and tweet this post.