A blog is an essential marketing tool, especially for entrepreneurs. It is one of the best and most affordable ways to establish yourself as an expert in your field and stand out from your competition. However, many people approach the marketing end of having a blog in the wrong way. Below are 4 reasons, your blog may be sitting in online purgatory.
You are focusing more on the fine details of design than on the content itself.
Sure, it’s important to have an attractive website, but there are many ugly sites out there doing tons of business.
Instead, focus more on creating content on a regular basis. You can have the most expensive, most tricked out blog there is, but if you do not provide your searchers with what they are looking for, you may as well kiss the money you spent developing your site goodbye. Set a goal to write a post at least once a week. We all get busy and make excuses not to write. (I’m guilty of that too) However, if you are tracking your Google analytics (which you should be) you will see your numbers drop significantly when you take a break from writing.
Writing in your blog should be as equally important as any other marketing tool you employ. Do not make the excuse that you are swamped with work. (check your bank account) or that you will write on the weekend but never follow through. Writing blog posts can be done at any time of the day or night. and scheduled to post at the most dynamic day and time.
You are not making connections with power partners.
Driving traffic to your blog should not completely depend on Google traffic. Your blog is a destination for all the contacts you make outside of it. Tele-seminars are particularly powerful if you are able to partner up with high powered complimentary partners, who will share their list with you. Typically those who listen to you on a tele-seminar are driven to your website with a call to action. Your site must be set up to receive visitors in a way to make it easy for those visitors to follow through on your offer, usually by sending them to an attractive landing page that will take them through your sales funnel. Do not stop at this point. Your email marketing system must be set up to either send them a regular newsletter or auto-responder messages. Not everyone will buy on the first round, but they may further down the line, when the time is right for them, if they are hooked on your content.
You are not strategic as far as how you want to market your products and services.
You must decide on your primary focus. The biggest problem with many entrepreneurs is that they are going in multiple directions or have too many programs. Start with your most compelling program, product or service first. When I first started my business I thought I was going to focus on everything that had to do with online marketing. That included blogs, social media, Facebook pages, email newsletters, and affiliate products. I found I was spreading myself out too thin and those tasks would be impossible to undertake without a sizable team behind me. Setting up sites and tutoring those who were having trouble operating their WordPress blogs is what I do best and it is primarily what I focus on. I limit my affiliate programs to only those I personally use myself and that I feel are essential for my clients.
You have not put together a team to work for you.
If you are an entrepreneur with a passion to promote, why are you spending hours in front of your computer trying to figure out all the technicalities of how your blog works? Delegation is one of the biggest things entrepreneurs struggle with, especially if they are cash strapped. However, once you let go and delegate tasks, that do not create income for you, you will find yourself making more money. Get someone you can afford to take care of the details of running your blog whether it is occasionally by the hour or on a monthly basis. Find a VA to do your newsletter, social media updates, and other tasks that take you away from promoting and working your business.
Appreciate your team members and they will be loyal to you.
This includes paying them what they are worth and not taking advantage of their generosity. If you are a one person shop, imagine how you will appear when you add important contributors to a My TEAM page under your ABOUT US page on your website. Suddenly your business is much bigger than just you sitting in your sweats working in your home office or bedroom.
Do not think that a redesign or a pretty logo is going to suddenly drive traffic to your site. It is the inner workings and systems that are much more important
If you would like help getting your systems in place on your WordPress Blog, please contact us. We would be happy to help