Wow! 2013! It’s here already. Time to make the standard yearly resolutions and hope I won’t break them. It’s good to get them out there in the open and if they apply to you that’s even better so here goes:
I Will Keep My Business Model Simple
With so many great ideas brewing in my head, I get frustrated when I don’t have time to carry them all out. Therefore, I am going to attempt to keep my Internet marketing business model as simple as possible. You can’t always do everything but it’s important to do the things that will eventually lead you to your ideal lifestyle. There are two aspects to my business; The service side and the passive income side. They are both important, but when I throw too many irons in the fire the fire starts to fizzle. I’m going to focus my efforts on one of my niche sites for now to generate passive income and enjoy the service business that keeps me busy continuously.
The same goes for engaging on social networks. I think that over the last few years I’ve dutifully signed up for all sorts of social network sites and have never visited them again. Quora, Posturous, Stik? No thanks. I’ll stick with Twitter, Facebook and still keep exploring Google +. I was a little doubtful about G+ at first but it’s showing signs of becoming quite exciting. We’ll have to see. I often get great info from some of the Linked In groups I belong to, but otherwise, I don’t spend much time there either. I also love Pinterest although I am more interested in looking at all the pretty pictures than marketing on it. It’s awesome for my food blog though.
I will not be bamboozled by snake oil Internet marketing salespeople
Internet marketing people are strange birds. There are so many of them out there selling stuff they claim “you have to have to succeed” but most of it is a money drain on your pocketbook with little results. It all comes down to the realization that the “gurus” are selling their stuff to make themselves money, and they don’t always care that much if you make money yourself. I won’t say all are like that but there are some that sell stuff that is unnecessary and overly expensive. It’s grating at times especially when you are bombarded by marketing emails. If this happens to you keep chanting the mantra “I will keep my business simple.” I’ve switched my email around so that the junk stuff goes in my gmail and my client stuff (via domain emails) is diverted into my Outlook. I still have trouble reading my emails on gmail anyway. My brain doesn’t comprehend their organizational system. Hopefully Outlook will stay around a while longer unless Google finally takes over the world.
I was reading an article that the worst online niche to be in is the Internet Marketing niche. How many people can tell you how to blog, do social media or make money online? That’s why I get most excited about my passion sites. If you have a unique passion, in any other field besides Internet marketing, you have a much better chance of succeeding online marketing it.
I Will Be Unique, Create an Online Persona and Become More Marketable
It’s so easy to be bland. However, it’s important to define why people will want to follow you and buy your products. Perhaps you’re humorous or have a strong opinion about your niche. What makes YOU different from others in your field? What sets you apart? Are you approachable and easy to connect with? Are you totally honest and have untouchable integrity? If you’re just spewing mundane information no one will care. If you’re selling stuff for the mere purpose of making money, no one will trust you. In other words, it’s time to be a little crazy.
I Will Be Brave
I know for me it’s comfortable staying in the sidelines while I watch or observe others. However, that’s not a good way to develop profitable relationships. The people who make the most money and really rock it online are those who get out there, create dynamic partnerships with others and use various means to be seen. This may include, podcasting, webinars, and in person networking in addition to blogging. You have to open up your privacy controls a bit or you will end up disappearing into the woodwork.
I Will Lose Those Damn xx Pounds and Have a Life
The purpose for many of us who work online is to enjoy the entrepreneurial experience and all of its benefits. It shouldn’t be all about work all the time. There has to be playtime involved otherwise you may as well go to work in a factory 60 hours a week. When you look good, and are in good health, you become more beneficial to others and it’s easier to be brave and confident. (especially if you want to do video and you are over 25)
Sitting at a computer all day is frankly dangerous for your health. I know it sounds cliche, but I’m going to make time to go to the gym, stretch, relax, meditate, travel, be with friends, and network. I’m vowing to get up every 1/2 hour from my chair and move around a little. I just ordered a high end ergonomic chair and am re-positioning my keyboard so I won’t die from working on my computer.
I Will Get Rid of Everything Toxic in My Life
This includes everything from what I eat to whom I spend time or work with. I admit I’m pretty good about eating healthy but may have to work more on steering clear of a few people I know. Luckily the majority of my colleagues, clients and friends are awesome and amazing. For those who are toxic, that’s the beauty of being an entrepreneur. You can just say no.
I’d love to know what your resolutions are. Feel free to leave a comment and have a prosperous, amazing 2013!