Increasing web traffic to your blog can be a struggle. Although you’ve seen success in the past (i.e. increased viewership), what used to work may no longer work on today’s audience. Now, it’s not much about witty content than it is about creativity and visual appeal. You want your blog to be able to draw in and captivate your audience so that they keep coming back.
If you’re looking to take your blog to the next level, here are 10 out-of-the-box ideas that will not only help you increase web traffic, but also add a dash of creativity to your blog!
Create a Video Series
It’s the age of creativity. To keep our audience, we have to be bold when it comes to content. One of the most successful ways blogs have been able to increase traffic is by creating a video series. Whether it’s an instructional or narrative video, video series are perfect for creatively talented bloggers.
Sometimes, uploading new video (when it’s not via YouTube), can work against your sites coding and slow it down. If you need more tools to easily integrate interactive content into a blog, you may want to consider services like ServerPronto dedicated hosting, which can allow you the extra space to upload as many videos as you want.
Write More Guest Posts
Bloggers can get burned out by writing blog posts every week by themselves. Instead, try letting interested visitors and guests write a post for you, giving their fresh point of view. Not only will you be able to engage your audience, but your workload will be cut by half!
Everyone loves learning new things! Take advantage of how-to trends and write a how-to blog post or record a how-to video. Of course, the content should reflect the theme of your blog. For example, if you have a baking blog, you may want to stick to instructional content that revolves around baking.
If your blog has earned a good reputation, it may be time to ask for sponsorships. By affiliating yourself with an organization (business or TV channel), not only will you increase viewership and tap into new audiences, but you’ll be able to get paid to further build on your blog site.
We often see networking and collaborations with YouTube vloggers. This is definitely something to consider if you’re trying to increase viewership in the blogging world. If there’s a blog similar to yours with a lot more viewership, why not ask the site’s blogger for a chance to collaborate. It’s usually mutually beneficial to both parties.
Posting Your Own Images
There’s nothing worse than uploading a photo with a big website address stamped across the image. Instead of relying on photos that you find online, take a little initiative and post your own photos. For example, if you have a travel blog, instead of searching Google Images for “Niagra Falls”, why not upload the shots you took when you visited last summer? Learn to take great photographs – people love stunning, high-quality images. Original content is always better.
Pop-Ups for Shares
Invest in pop-ups for your site. Of course, the pop-ups shouldn’t just be about subscribing new viewers, but instead should emphasize sharing content across social media channels.
Create A Podcast
People want to get to know the person behind the blog post. If you, like many bloggers, are very outspoken and like to be heard, why not record a podcast? Your viewers will be able to relate to you a lot more if they hear your voice than they would just reading your words.
It’s very important to know the interests of your readers. By surveying your blog’s visitors, you can tailor your blog so that it remains relevant and appealing. You can also find out the kind of changes you need to make on your site that can help you retain and increase viewership.
Host an Event
Sometimes, video and podcasts aren’t enough to really engage with viewers. To actually establish a relationship that will keep your audience coming back to your blog, why not host an event? This way, you can meet your viewers face-to-face, generate appealing content and gather feedback.
The blogging world is changing, and bloggers can’t rely on the tricks of the past. Bloggers need to start being more creative and start using interactive and engaging strategies in order to generate appealing content that will not only increase viewership, but create a solid (loyal) relationship between blogger and audience.